$ 700M real estate project in Montreal: Devimco has been working with public servants for 2 months


The president of Devimco Real Estate, Serge Goulet, defended Friday to have wanted to make a “publicity stunt” by unveiling the project Maestria even before it is studied by the advisory council of urban planning of the borough of Ville- Married.

Mr. Goulet assured that the work was done upstream, these two last months, with the officials of the service of the urban planning and the licenses of the district.   

“In all our projects, we take the lead and we make several meetings. We have already changed the Maestria project and, the truth is that it will change again, “he said on Friday, in an interview with QMI Agency.   

“I’ve been doing this for 30 years. We do not meet mayors and elected officials, “said Mr. Goulet, who reacted to the issues raised the day before by Robert Beaudry, the economic development manager and commercial executive committee of the City of Montreal. Mr. Beaudry is also an elected member of Ville-Marie.   

The latter described the promoter’s approach as a “publicity stunt” after Devimco unveiled the details of its $ 700 million project, which should include 1,000 condos and 500 apartments in two 51- and 53-storey towers . Maestria is also supported by the Fonds de solidarité FTQ and Fierra Immobilier.   

According to Mr. Beaudry, Devimco “wanted to launch his project in the public space even before having presented it to the borough authorities”.   

“We listen to the city, but at this stage, elected officials are not yet in the game. I work with the officials. Yes, there is a lot of the “job” done, but there is still work to do, “continuedMr. Goulet, who is one of the promoters who has metamorphosed the Griffintown neighborhood in recent years.   

Not more than 168 meters

According to Devimco, the two towers of more than 50 stories will not exceed 168 meters whereas it could have gone up to 200 meters in this sector bounded by Jeanne-Mance, Sainte-Catherine West and deBleury streets. It would be located partly on the site of the late Spectrum.   

“From the beginning, we did not want to go to 200 meters on either side of the table. It was judged that the height was correct at 168 meters, “said Mr. Goulet, who wants slender towers creating the least shading possible.   

“We wanted it to be cleared on the ground to create a pedestrian street and green spaces. […] We wanted an elegance, a linear and minimalist aspect, “he continued.   

It’s worth noting that Devimco has a lot of work to do, as it faces a number of real estate projects. In addition to Maestria, the developer is developing the Solar Uniquartier project in Brossard against the DIX30 and the site of the former Montreal Children’s Hospital at the Atwater metro station.

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